New and more sustainable packaging

New packaging designed with sustainability in mind

Pandora is committed to reducing its environmental impact. We are working hard to make sure all our materials are renewable, recycled or otherwise sustainable. That's why we're excited to present our new and improved packaging.

You'll start to see our new packaging for online orders starting from August 25th 2021 and in-store from September 2021. Our old packaging may make a few final appearances, while we move to our new sustainable packaging, but we look forward to furthering our commitment to reducing our environmental impact and including you as part of our journey.

While we transition to our new packaging, gift packaging will be complimentary. Once we have fully transitioned to our sustainable packaging, gift packaging will be $1 per gift. For gift packaging each gift will be individually packaged in one of Pandora's signature boxes with a 100% recycled gift bag and an optional printed gift note.

Less plastic

We are eliminating all plastic from our carrier bags and reducing the plastic content in our new jewellery boxes by 75%. All paper in our bags and boxes is FSC certified, which means it comes from well-managed forests or has been recycled.

Lower carbon emissions

Without compromising on quality, the new sleek box designs are made with fewer materials, which makes them easier to recycle. The new design results in 60% fewer greenhouse gas emissions, compared to our earlier versions of jewellery boxes.

Recycle your packaging

Join us in reducing the impact on our planet by reusing or recycling your paper packaging whenever possible. Together we can make a difference.