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Innovation and craftsmanship are at the heart of Pandora, which is why we strive to create quality and affordable jewellery. To create our hand-finished designs, we select high quality materials and use a combination of traditional and modern expert crafting techniques. Each piece of Pandora jewellery will pass through 30 pairs of hands during the crafting process to ensure that you receive jewellery that meets our high quality standards.


Pandora uses high quality metals to create gorgeous jewellery.


Silver has been known – and treasured – by people for centuries. Closely associated with the moon, the metal has traditionally been given as a symbol of trust, wisdom and love.

Sterling silver is the world’s most popular silver alloy. To be classed as sterling silver, the alloy must contain at least 92.5% pure silver. The remaining 7.5% can be made up of other metals, most commonly copper.

Sterling silver is excellent for jewellery because it preserves the colour, lustre and the heft of pure silver and also significantly improves the metal’s durability, making it more resistant to wear and tear. Different finishes, such as oxidation, are often used on sterling silver to create different effects.

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Being Pandora’s signature take on the beauty of rose, the Pandora Rose metal blend makes jewellery glow with luminous and flattering blush hues. The innovative metal blend is beautiful and lends a vintage appeal to designs.

Pandora Rose jewellery is crafted from a unique metal blend, which consists mainly of copper and silver with a 14ct rose gold plating. This plating not only prevents the jewellery from tarnishing, but also provides the items with a beautiful pink lustre.

Some standard jewellery elements in the Pandora Rose Collection e.g. butterfly earring backs, are not made from the Pandora Rose metal blend. Instead, they are made from sterling silver with 14ct rose gold plating.

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The golden hue has strong historical connotations and has often been linked to the sun and glossy honey. It’s luxurious and regal expression have made it the favoured material of the ruling class.

Crafted from 18k gold-plated sterling silver, the Pandora Shine collection has a deep, rich golden hue and offers an affordable alternative to solid gold jewellery. Plated using the electroplating method, the thickness of the plating on Pandora Shine jewellery is thicker than industry standards.

With proper care and maintenance, the plating will last a long time. However, it is impossible to put an exact time on this, as it depends on how the jewellery is worn and the care exhibited. Typically, jewellery pieces such as rings and charms are subjected to more wear and tear than earrings and necklaces, so the plating may naturally wear off faster on these.

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Gold is a precious metal. Its beauty has captivated the hearts and minds of humans over the centuries and it has long been used for ornamental purposes. Gold in its pure form is also relatively soft and is therefore prone to scratching and wear and tear. Alloying it with other metals significantly improves its durability, makes gold jewellery more affordable and creates different colour variations.

The amount of gold present within a gold alloy is described in carats. The highest possible carat level is 24ct and the closer to 24ct an alloy is, the richer its colour will be.

Pandora uses 14ct gold in our 14ct Yellow Gold collection, which features a striking golden colour that looks the closest to pure gold. 14ct yellow gold consists of 58.5% pure gold and 41.5% other metals, mainly silver and copper.



Every genuine piece of Pandora jewellery contains a number of legally required hallmarks or markings, so you can easily identify the purity of the metal and the origin of the jewellery.

A maker's mark indicates the origin of a piece of jewellery. The standard maker's mark on Pandora jewellery is 'ALE', which stands for Algot Enevoldsen, the father of Pandora's founder, Per Enevoldsen. 'ALE' is stamped on all Pandora jewellery, except for some of our smallest pieces.

A hallmark indicates the metal's purity and genuineness. At Pandora, our sterling silver jewellery is stamped with a capital 'S' followed by the purity: S925 (92.5% pure silver). Pandora Shine also features this hallmark, which speaks to the sterling silver core. Pandora Rose is stamped with 'R' or 'MET', while our 14ct Gold pieces are stamped with 'G' followed by the purity: G585 (58.5% pure gold). The quality marks on Pandora jewellery manufactured before 2011 only contain numbers.

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We use a wide variety of materials to compliment our innovative designs.


Pandora glass charms are primarily made from glass imported from Murano, an Italian island in the Venetian Lagoon. We also use glass in our Floating Lockets, which features clear crystal windows crafted from luxurious sapphire glass.



The Murano name is trademark protected, so only the glass material produced on Murano is allowed to be called Murano glass. Pandora’s glass charms are made from rods of Murano glass imported directly from the island.


Pandora Floating Lockets are created using the highest quality materials and are hand-finished to exacting standards. The locket case features transparent exteriors crafted from luxurious sapphire glass. Sapphire glass – also called sapphire crystal – is made from synthetic sapphire. We've chosen to use sapphire glass because of its transparency, durability and scratch resistance.

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Enamelling is a classic technique in which a glossy substance is applied to the surface of metal or another hard surface, either for decoration or protection, to add colour, depth and a shiny, durable finish.

While traditional enamel is glass-based, at Pandora we use a modern material (known as epoxy resin enamel), which does not contain glass. This type is far more resistant to chipping and more hardwearing – which is vital for charms and rings, which are often subjected to daily wear and tear.

Pandora uses enamel with different levels of transparency. Translucent or transparent enamel allows light to reflect through it (and in some cases allows the metal underneath to show through). This creates stunning light effects and gives a sense of depth. In contrast to this, opaque enamel adds bold, saturated colour. Enamel can also contain different visual effects. Some types have a shimmering pearlescent sheen similar to that seen on mother of pearl, while others have a more pronounced glittery effect.


Leather jewellery combines natural beauty with an edgy elegance, which makes it popular for casual chic or bohemian looks.

Pandora leather bracelets and necklaces are made from 100% genuine leather. The majority of leather used is manufactured in India. The leather bracelets are hand-finished at Pandora’s jewellery crafting facilities, where they receive their sterling silver endings and clasps. As part of the finishing process, Pandora leather is dyed a number of attractive colours.



At Pandora, we use a variety of different stones to add sparkle and colour to our jewellery.

We fully recognise that while mining and processing of high-quality materials and gemstones are valuable sources of income for millions of people around the world, they can also be associated with adverse social and environmental impact. We dedicate special attention to ensuring that sourcing of these commodities complies with the highest ethical standards within the industry. All diamonds used in Pandora jewellery are conflict free and Kimberley Process Certified.

Learn more about Kimberley Process certification here.



The Pandora gemstone category consists of natural gemstones; gemstones formed in nature without human intervention.

Gemstones found in nature are true wonders. Each one is unique and rare, and the legacy of the long history they possess is unparalleled. Because natural gemstones are formed deep beneath the earth’s surface over thousands of years, no two are exactly the same and there will be colour variations from stone to stone.


Pearls and mother of pearl belong to a small group of gemstones classified as organic gems. This means that they have been produced by animals or plants.

Pandora uses two types of organics gems – freshwater cultured pearls and mother of pearl.



A man-made stone is manufactured in a laboratory over a short period of time.

The vast majority of stones used by Pandora are man-made. This is because Pandora have made a conscious decision to limit our environmental impact. Our man-made stones are high quality and exhibit less colour variations, which reduces material wastage.

Cubic zirconia is recognised for its sparkling appearance and its availability in virtually all colours. Its combination of beauty and affordability has made it one of the most popular stones in the Pandora stone assortment, alongside man-made crystals.



Today, Pandora is present on six continents and, like many other global brands, we are facing the challenge of counterfeiters attempting to violate our brand, our products and our identity. It is illegal to sell counterfeit (fake) products. However, fraudulent counterfeiters continually attempt to exploit the Pandora brand and benefit from the fame and worldwide success we have achieved. 

Therefore, we safeguard our intellectual property rights by all available means, including comprehensive global surveillance, registration and control programmes, so that you can remain confident that your Pandora product is authentic and lives up to our high quality standards. We take serious action on a local level, as well as internationally, to stop counterfeiting of our products, and we strongly believe that our efforts will decrease the amount of infringers attempting to mislead you into believing that you are buying authentic Pandora jewellery. 

The Impact of Counterfeiting

When purchasing fake products, people directly or indirectly contribute to undermining responsible practices in the jewellery industry:

• Sellers of fake and illegal products rarely follow the standards and laws that legitimate companies adhere to in their practices, such as laws prohibiting forced labour and child labour, and laws protecting workers' rights.

It is our assumption that:

• Counterfeiters are known to not pay taxes, duties or customs fees in accordance with laws.

• Counterfeiters are known to not manufacture their products in accordance with laws protecting the health and safety of the public, such as laws prohibiting the use of toxic and other harmful substances.

• Illegitimate dealers rarely offer customer service and after sales service. By purchasing your jewellery from an authorized Pandora dealer, your purchase is protected under our warranty policy, and you can benefit from the support of our customer service staff in many countries around the world.

In Australia, the only authorised online retailer is our company-owned website. We recommend only purchasing online through this outlet to ensure you're purchasing a genuine Pandora product.

Pandora has Concept stores around Australia, which sell genuine Pandora products. Our gorgeous jewellery is also available at selected stockists. We recommend using our online store locator to find your nearest authorised store.