Engravings and hallmarks


At Pandora, our jewellery is engraved with special hallmarks that reveal information about the piece.

There are two common methods to engrave jewellery - diamond drag and laser engraving.

Diamond Drag

Diamond drag engraving etches directly onto the jewellery's surface and is configured to controlled depths so the item's structure is not compromised. Diamond drag engraving removes the top coating to expose the bare metal underneath.



Laser engraving involves a laser being used to engrave jewellery. This technique allows for greater precision and finer details.


A hallmark is a mark or series of marks stamped onto items made of precious metals to guarantee a certain purity, fineness or origin. As precious metals are high in value, it is important to indicate how much is contained in any alloy used to make jewellery. Hallmarks – or fineness marks – are a meaningful way to denote the content of precious metal in a piece of jewellery and defines the metal core rather than the outer plating. Hallmarks differ from country to country. Some countries have compulsory hallmarking for import purposes and others are voluntary, but there are industry standards. Pandora have implemented the RJC Code of Practice, which addresses standards of product disclosures and hallmarking.


Common Hallmarks


990 (24ct gold) - 99.9% gold
750 (18ct gold) - 75% gold + alloy
585 (14ct gold) - 58.5% gold + alloy
416 (10ct gold) - 41.6% + alloy
375 (9ct gold) - 37.5% gold + alloy


S925 (sterling silver) - 92.5% silver + alloy

Pandora Hallmarks

All authentic Pandora jewellery displays a number of hallmarks to identify the purity of the metal and the origin of the jewellery. Indicating its origin, the maker’s mark on all Pandora jewellery is ALE, which stands for Algot Enevoldsen, the father of Pandora’s founder, Per Enevoldsen.

Some countries require other jewellery stamps, which Pandora meets by adding additional hallmarks to jewellery sold in these countries. In addition to the maker’s mark, the Pandora crown O appears on some jewellery pieces and the MET hallmark has been introduced for other metals, such as Pandora Rose. Jewellery made from 14ct gold is stamped with a capital “G” for gold, followed by the purity stated as pure gold parts per thousand - G585 (58.5% pure gold). Jewellery manufactured prior to 2011 does not carry the “S” or “G” markings, which were added due to regulations in Asia.


Unique to Pandora, all our jewellery is stamped with ALE, which stands for Algot Enevoldsen, the father of Pandora’s founder, Per Enevoldsen.


Designs made from a two-tone combination of sterling silver and 14ct gold will normally carry the hallmarks of both alloys. However, on some jewellery pieces the gold details are too small to physically add the gold hallmark. In such cases, the gold hallmark is either added to the sterling silver part of the design or not included.


Our hallmarks help signify authentic Pandora products. However, because Pandora jewellery is in high demand and because counterfeiters have started to recreate defining details, the key markings alone may not always guarantee authenticity. If you discover a counterfeit seller, please report them by contacting customer service.


Some of Pandora jewellery is stamped with factory marks that indicate the crafting facility used to produce the item. Factory marks are not part of the official Pandora hallmarks and carry no importance for customers. Furthermore, some countries have independent third party Assay offices, which test the purity of precious metal jewellery and award hallmarks accordingly.

Hallmarks – or fineness marks – are a meaningful way to denote the content of precious metal in a piece of jewellery, defining the metal core rather than the outer plating.