Our Sparkling Dark Blue charm has been our best-selling charm for the past few years.
our first charm
Pandora creates our first charm design - this sweet strawberry!
We created our first heart charm, which became one of the most meaningful charms in our collection.
MAKE IT SPARKLE
As our designs evolved, we started adding vibrant and colourful stones into our designs.
Make Space for Spacers
We introduced spacers into our collection, designed to add pops of colour to bracelet and necklace stylings.
Pandora started creating charms that featured Murano glass. We've sold more than 35 million Murano glass charms worldwide.
Pandora introduced openwork charms to the collection, creating designs with strong structural details that make a powerful statement of style.
Pandora X Disney
Pandora introduced the Pandora Disney collection and debuted one of our first charms from the collection - a heart embossed with Mickey and Minnie.
A DAZZLING STATEMENT
The spacer clip charms were introduced, adding subtle sparkle to every bracelet. This design continues to be one of our most popular pieces.
OUR MOST POPULAR HANGING CHARM
Pandora introduced this family tree-inspired hanging charm in 2017, which became the most popular charm of 2017 and 2018.
Happy Birthday, Mickey Mouse!
Pandora celebrated Disney's Mickey Mouse's 90th anniversary with a limited edition Mickey Mouse charm, crafted from sterling silver and 14ct gold.
Pandora's charm designs become more playful, symbolising items or memories that people love.
In 2018, the Dreamcatcher charm quickly became a favourite, with over 85,000 sold worldwide.
Charms Continue to Delight
In 2019, Pandora continue to create hand-finished charms that are beautiful and meaningful.