CHARM STORIES STYLED BY RUEL
EVERY CHARM TELLS A STORY
Global star Ruel connects with his audience not just through music, but through his distinct sense of self that comes to life through his personal style. For Ruel, jewellery is more than an accessory—it's a reflection of his identity, a link to his past, and a way to express the stories he's living today.
Meet Ruel
"I started my career in the industry when I was 12, and since then, I often feel like I’m in a constant state of transit; traveling to a new city or country, meeting new people and making brand new memories. The backpack charm resonated with me instantly, as I’m always living out of a suitcase/bag."
Shop the look"Music has always been a vital way for me to express myself and the world around me. And often, I feel like outside of songwriting and music creation, jewellery has also been there to reflect a visual representation of who I am."
Discover Ruel's style
Shop nowBe inspired
"Monsters Inc was one of my favourite movies growing up (still is!), so I was instantly drawn to this Mike charm. It really brings back the feeling of childhood nostalgia, reminding me what it was like to be a kid again, running around the playground with my friends. Green and Blue are also two of my favourite colours to wear, so this seemed like a no brainer to add to my edit."
Shop nowCharm stories by Ruel
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