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As the world's largest jewellery maker, we are determined to reduce our climate footprint and are committed to being carbon neutral by 2025. Discover our sustainable practices.

Our ambitions: 1 of 4

100% carbon neutral

In early 2020, Pandora committed to be carbon neutral in its own operations by 2025. This includes our crafting facilities, offices, retail stores, and warehouses.

Our ambitions: 2 of 4

Towards 100% recycled gold and silver

By 2025, all gold and silver used in our products will come from recycled sources.

Our ambitions: 3 of 4

Renewable energy

We are committed to sourcing 100% renewable electricity at our own crafting facilities by the end of 2020.

Our ambitions: 4 of 4

Science-based target

By joining the Science Based Targets initiative, we have set out to reduce carbon emissions across our full value chain in line with the Paris Agreement.

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Circular and sustainable jewellery

Towards circularity

At Pandora, we are committed to moving further towards circularity in our materials and waste e.g. using silver and gold that can be infinitely recycled.

Facts: 1 of 4

A more responsible mindset

The environmental cost of cubic zirconia is just 0.001% of that of a mined diamond.

Facts: 2 of 4

Recycled metals have a lower impact

By sourcing recycled metals, we will cut carbon emissions by two-thirds for silver and by more than 99% for gold, according to life cycle assessments.

Facts: 3 of 4

Our four primary waste streams

Our high recycling rate is mainly driven by 100% recycling rates for our four primary waste streams: gypsum, glass, wax and rubber.

Facts: 4 of 4

A sustainable future

In aiming to reduce our wider environmental footprint, we work towards all of our materials being renewable, recycled or otherwise sustainable.

A reduced environmental footprint

Recycling rate of 88%

In addition to reducing carbon emissions, we continuously work to reduce our wider environmental footprint. Last year, 88% of waste at our crafting facilities was recycled.

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Crafting for the future

Green facilities

Pandora’s crafting facilities in Thailand are among the most modern and energy efficient in the industry. To reach our goal of using 100% renewable energy, we will first increase our own production of green power by installing solar voltaic panels at our crafting facilities. At the same time, we are committed to reducing or recycling waste materials and water at our crafting facilities.

Facts: 1 of 3

Reducing annual carbon dioxide

By switching to 100% renewable energy, Pandora will reduce its annual carbon footprint by over 35,000 tonnes.

Facts: 2 of 3

Our water usage and waste

In our commitment to continuously reduce our wider environmental footprint, we also focus on water usage and waste at our crafting facilities.

Facts: 3 of 3

Water recycling improvements

As a result of various investments in water recycling at our crafting sites, we increased our water recycling rate from 22% in 2018 to 23% in 2019.

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Our presence in Thailand

Our crafting facilities in Thailand provide safe and healthy working conditions for over 10,000 employees. On top of a competitive salary, employees at our crafting facilities benefit from extensive professional and personal development training, parental classes, access to a library, on-site canteens and free bus transportation to and from work.

Responsible sourcing

Impact through suppliers

We aim to work with suppliers that share our commitment to sustainability, and in 2019, Pandora took steps to better align our responsible sourcing programme with our sustainability ambitions. Our category-specific approach to responsible sourcing seeks to continuously improve our performance around three objectives: responsibility, traceability and transparency.

Performance objectives: 1 of 3


We continuously improve the social and environmental footprints of our supply chain, primarily by choosing suppliers that comply with category-specific internationally recognised standards. For instance, all the silver and gold used in making our jewellery comes from certified responsible sources according to the Responsible Jewellery Council Code of Practice or the London Bullion Market Association Good Delivery Rules. This is confirmed by due diligence on our suppliers.

Performance objectives: 2 of 3


We will improve our ability to trace the origin of our raw materials, including by ensuring that raw materials are conflict-free. In doing so, we're informed by the OECD Guidelines for Due Diligence Guidance for Responsible Business Conduct.

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We will improve our disclosure of key suppliers and the structure of our supply chains. Since 2018, we have been disclosing our suppliers of silver grains, gold grains and diamonds, and we will extend this to other primary raw materials.

Sustainable development goals

Pandora supports the UN Sustainable Development Goals. Four goals in particular guide our strategy, as this is where we can contribute the most.