Pandora for UNICEF Blue Dreamcatcher Charm

Pandora for UNICEF

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Through Charms for change, Pandora is raising funds for UNICEF to support young voices. Together, Pandora and UNICEF are providing young people, especially girls, the tools and opportunities they need to pursue their passions and fulfil their potential.

Pandora for UNICEF Blue Dreamcatcher Charm on bracelet

Charms for change

Pandora supports UNICEF programmes for education, gender equality, rights awareness, personal empowerment and civic engagement, including UNICEF’s 'Dreamcatcher’ programme in Guatemala. The programme is based on the UPSHIFT approach and helps marginalized youth, including indigenous people and those from rural areas, get back to school and develop the skills they need to pursue their hopes for the future.

In support of these hopes and dreams, Pandora has created a new Limited Edition blue version of the dreamcatcher charm. $25 from every purchase is donated to UNICEF's programmes.

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Supporting dreams and hopes

Pandora is supporting UNICEF to reach more than 10 million children and young people worldwide. In 2020, Pandora raised USD$3.4 million for UNICEF programmes that provide children and young people opportunities to learn, express themselves and find work in the future.

Join the conversation at @theofficialpandora and support #PandoraForUNICEF with #CharmsForChange

Support young voices: for every Pandora for UNICEF charm sold between 2 March 2021 and 4 June 2021, Pandora will donate $25 of the purchase price per charm to UNICEF’s work for children and young people, including education, gender equality, rights awareness, personal empowerment and civic engagement programmes. UNICEF does not endorse any company, brand, product or service. The children featured are not beneficiaries of UNICEF programmes.​