Charms for change


Pandora for UNICEF

As part of a three-year collaboration with UNICEF to support young voices, Pandora has designed a special charm for International Women’s Day on 8 March, which carries an important message that goes beyond the day itself.


Show what’s important to you

Wear the Pandora for UNICEF We Can Do Anything charm on your Pandora Moments bracelet to proudly show that together we can create positive change by supporting UNICEF. For every Pandora for UNICEF charm sold between 5 March and 30 April 2020, Pandora will donate $25 of the purchase price per charm to UNICEF's work for children and young people, including education, gender equality, rights awareness, personal empowerment and civic engagement programmes. The Limited Edition charm is available online and in-store from 5 March.


Help girls reach their full potential

The world is home to 600 million adolescent girls aged 10-19. One in six of these girls are not in secondary school. With the right resources, opportunities and an enabling environment, they can go on to fulfil their potential. Join Pandora in supporting UNICEF’s work to empower girls and young women to get an education and achieve their dreams.


Charms for change

Pandora has created the Charms for change initiative to promote important causes around the world and support UNICEF to empower young people, especially girls. Choose a charm that supports positive change.

Join the conversation at @theofficialpandora and support #PandoraForUNICEF with #CharmsForChange

UNICEF does not endorse any company, brand, product or service.