Woman wearing silver charm bracelet
Pandora for UNICEF

Charms for change

Supporting young voices

Pandora introduces the Dreams Of The Future Crayon Dangle Charm, in support of UNICEF, to celebrate a brighter future for children around the world. The Dreams of the Future Crayon Dangle Charm was designed to represent the spirit of children today and their many hopes and dreams.

Through the Charms for change initiative in support of UNICEF’s work, Pandora fans can unite to empower children everywhere to pursue their passions and fulfil their potential. $25AUD from every purchase is donated to UNICEF’s programmes around the world, allowing Pandora fans to show their support for UNICEF and its core work that ensures every child not only survives, but can also thrive.

Designing for change

With nearly 200 imaginative creations received across the world, Pandora’s design team was captivated by the thoughtfulness, clarity and hopeful spirit of children today. Elements from the drawings, such as a crayon, colourful butterflies and wings resonated with the themes of education, creativity and freedom. These thoughts provided a clear inspiration for the design of the Dreams of the Future Crayon Dangle Charm.

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World of opportunities

Children of the Pandora family were invited to share their interpretation of what the future looks like in their eyes, which collectively inspired the Limited Edition charm in support of UNICEF. Themes of space, nature, heroes of tomorrow, diversity and freedom shone through, as they expressed an exciting world where people are kind to each other and work together to help each other realise their hopes and dreams for the future.

About Charms for change

Together, Pandora and UNICEF are providing young people, especially girls, with the tools and opportunities they need to pursue their passions and fulfil their potential. Pandora is supporting UNICEF’s work across the world to reach more than 10 million children and young people with opportunities to learn, express themselves and find work in the future.

Support young voices: for every Pandora for UNICEF charm sold between September 30th and January 5th 2022, Pandora will donate $25AUD of the purchase price per charm to UNICEF’s work for children and young people, including education, gender equality, rights awareness, personal empowerment and civic engagement programmes. All children’s art contributions and descriptions were organised and solicited solely by Pandora through Pandora’s employees across the world.

UNICEF does not endorse any company, brand, product or service.